Memorial fundraising on a high during pandemic

Chennai: said it has recorded an unprecedented surge in memorial fundraisers.

Historically, the company has hosted over 2200 fundraisers so far and raised over Rs 144 crore, but ever since the pandemic started Ketto has seen a 250X increase in memorial fundraisers.

The platform has hosted over 600 fundraisers and raised around Rs 31 crore during the pandemic.

With an intent to honour the loss of a loved one, memorial fundraisers are usually started by friends and colleagues to offer financial support to the family of the deceased, especially in cases of children’s education or whose income was dependent on the deceased.


NT Bureau