Campaign for UEFA EURO

Chennai: Even as millions of viewers around the world are waiting for the UEFA Euro tournament to unfold, a campaign called ‘To Beautiful Moments’ has been launched.

An initiative by Vivo, it encourages people to be in the moment, whether that means connecting virtually with friends, family and fellow fans or giving their full attention to the beautiful game, even if it means putting the phone down.

“People around the world have been eagerly awaiting this tournament. Now more than ever, we want to celebrate the spirit and sportsmanship of the game and help fans get the most out of the experience,” said Spark Ni, senior vice president and CMO of Vivo.

 

NT Bureau