Helping rural India get more awareness on Covid

Chennai: As part of its commitment to stand with the people of India as they continue to fight a devastating second wave of Covid-19, FMC India, an agricultural sciences company, has begun to run amulti-channel educational campaign in the countryside to raise overall awareness of the coronavirus and to help curb the spread among rural communities.

FMC has partnered with the ARDEA (Agriculture Rural Development & Environment
Awareness) Foundation and digital media channel GreenTV, to stream a series of daily episodes over 20 days.

Each interactive episode will feature amedical expert, who will educate viewers on different aspects of the disease and answer questions during the livestream.

Ravi Annavarapu, FMC India‚Äôs national sales and marketing director, said, “Limited knowledge of Covid-19 symptoms and reluctance towards testing and treatment in remote rural areas have made the village population more susceptible. There is an urgent need to educate and safeguard Indian hinterlands from the coronavirus.”


NT Bureau