An film for corona frontline warriors

Chennai: Pine Labs has launched a campaign as a tribute to the dedication and selfless service of the frontline retail warriors in India.

The film released under this campaign captured the lives of kirana store owners, retail pharmacists and solopreneurs during the pandemic.

The film depicts the risk and exhaustion these people experience to keep the rest of the country safe at home. It ends with an expression of gratitude -“Thank you for keeping your lights on during our darkest hours”.


NT Bureau