Apnaklub raises US$3.5 million

Chennai: Apnaklub, a B2B wholesale platform for fast-moving consumer goods (FMCG), announced it has raised US$3.5 million in a seed round from Sequoia Capital India’s Surge, bringing the total funds raised so far to US$5 million.

Apnaklub connects India’s retailers, such as kirana and general stores in semi-urban and rural areas, to a wide range of consumer goods and brands via its network of digitally-connected wholesale partners.

Kirana stores are small neighbourhood shops in India that supply essentials for rural
communities, such as daily household necessities, snacks, sanitary products and tobacco.

NT Bureau