Travel influencers struggle to create fresh content: Study

Chennai: While beauty, fashion and lifestyle continue to dominate the influencer world, travel influencers are finding it tricky to create fresh content with lockdown and travel bans, says a latest study.

An interesting fact according to Influencer Marketing Report India 2021 launched by Social Beat is that brands have started using influencer marketing more seriously with 54 per cent of the influencers claiming that they have collaborated with upto 5 brands in a month.

A whopping 82 per cent of the influencers said that Instagram is the platform with the most engagement and the most successful format of content in this platform is reels.

While Instagram was seen as the most active platform to engage audiences, Facebook was close on the heels followed by Youtube. Twitter has also seen a 28 per cent increase in popularity among influencers.

Curated fashion list

You may be a gadget geek, a gizmo freak or a tech novice. Nykaa Fashion says its curation of the latest, tech-forward accessories will make one claim the title of tech trendsetter too.

Nykaa said it is presenting a collection of laptops, desktops and tablets, wireless earphones, earbuds, headphones, smartwatches, and home audio solutions.

Brands like Zebronics, boAt, Pebble, Boult Audio, Portronics, Crossbeats, Noise, Garmin, Unigen Audio and more, all available, it added.


NT Bureau