Chennai: In India, where access to secured credit is still scarce, Rupeek, a Fintech brand, is designing offerings backed by disruptive technology that aim to solve credit pain points unlocking growth for a billion Indians.
Rupeek’s first ever brand campaign, starring Manoj Bajpayee and Priyamani, showcases technology led hassle free doorstep gold loan offering at the lowest interest rates.
Through the campaign, Rupeek said it aims to ‘inspire’ the common man and woman to take pride in using their gold to access credit in a safe, personal and tension-free manner.