Bosch releases its integrated campaign

Chennai: Bosch Home Appliances has launched a new digital campaign titled ‘Zero% Effort, 100% Drying’ to highlight the benefits of dryers in aiding consumer’s daily lives.

‘With an aim to deliver innovative solutions to improve the quality of life at home, the campaign highlights how basic chores like drying clothes can be made easier by automating them, thus giving consumers more time to do the things they love,’ a release said.

The campaign aims to drive awareness about the dryer category and its various benefits to Indian consumers.


NT Bureau