CavinKare forays into men’s grooming category

Chennai: As part of its 2.0 growth strategy, FMCG major CavinKare has announced its entry into the men’s grooming segment.

Launching its first men’s personal care brand – Biker’S, the company said is set to offer a slew of products catering to hair and body care needs exclusively for urban male.

The company today also unveiled the first range of products in the shampoo category that is set to hit the markets in Tamilnadu.

 

NT Bureau