Chennai: Maruti Suzuki India Limited has introduced ‘Kam Se Kaam Banega’, an ‘integrated’ campaign to celebrate three decades in offering fuel-efficient cars.
According to the carmaker, the 360 degree campaign carries forward the narrative on ‘fuel-efficiency’ – an extension of Maruti Suzuki’s ‘People Technology’ campaign which celebrates innovations and technologies that delight customers.
‘Kam Se Kaam Banega’ draws inspiration from the innate need of Indian consumer to expect maximum fuel efficiency from cars without compromising on performance and safety, it added.