L&T MF launches new campaign

Chennai: L&T Mutual Fund has announced the launch of a digital campaign titled ‘Investing Ke Aam Tarikey’ for creating awareness on the Flexi-cap fund category.

Using mangoes or ‘Aam’, the campaign aims to explain the characteristics of a Flexi-cap fund to investors, in a simple yet appealing way.

While mutual funds are broadly classified as Equity, Debt and Hybrid, between these three categories there are several sub-categories as well, that cater to different investment goals.

Flexi-cap category in equities is one such category that has limited investors awareness, L&T Mutual Fund said.


NT Bureau