Indian TV market hots up

Chennai: With back to back new product launches and price drops, Indian TV market is witnessing an intense competition.

Kodak Android TV has announced ‘mega deals’ for its Flipkart Big Billion DaySale and Amazon Great Indian Festival sale on its official Android Kodak CA and 7XPRO series, starting with prices as low as Rs 8,499. The Amazon Great Indian Festival sale will commence from 3 October and go on till end of this month.

American consumer electronics giant, Westinghouse, has forayed into India and has launched five ‘Made-in-India’ TV models. The brand has entered into an exclusive licensing agreement with the Indian manufacturer Super Plastronics Pvt Ltd (SPPL).

As per the licensing contract, Westinghouse’s manufacturing, branding, designing, packaging, and retailing supply chain will be handled by SPPL.


NT Bureau