Mahindra announces Manoj Bajpayee as brand ambassador

Chennai: Krish-e, Mahindra’s new Farming as a Service (FaaS) business, has announced the release of Krish-e App and Krish-e Nidaan apps with the launch of its first ever digital video commercial (DVC) film.

The new DVC is focused on the benefits of the Krish-e app and features Manoj Bajpayee, an actor with family roots in farming.

The DVC highlights the challenges a farmer faces when planning and executing his farming operations and is focused on telling farmers about the unique benefits of the Krish-e app by bringing expert advisory and best farming practices across different crops and regions in multiple languages using audio and video content.


NT Bureau