German firms target Indian youngsters

Chennai: Germany companies are setting their eyes on the Indian market in a big way. Here are a couple of latest developments on this front.

To celebrate the extended Amazon Great Indian Festival Sale 2021, Sennheiser, a German audio giant, has announced offers on its range of microphones for content creators.

It said the mobile kit is an ideal companion for vloggers, videographers and mobile journalists. The microphone is a compact, highly directional on-
camera shotgun microphone designed to isolate and enhance the audio for your video, it added. Founded in 1945, Sennheiser is celebrating its 75th anniversary this year.

New outlet

Birkenstock, a German lifestyle brand with a long-standing heritage for iconic footwear, has opened its new store in Chennai at Express Avenue Mall.

Being the inventor of the anatomically structured footbed, Birkenstock is popularly known for its exceptional comfort and high functionality based on a history that can be traced as far back as 1774. The company said it uses sustainable core materials such as natural cork, natural latex milk and jute.


NT Bureau