De Beers Forevermark sees strong demand in South India

Chennai: With the onset of the festive season, De Beers Forevermark, a diamond brand, is upbeat about demand for diamonds in South India.

The brand has already witnessed a huge response post the second wave, and compared to the pre-festive season consumption, it is looking forward to growth of over 35-40 per cent per cent over the next few months given the extended wedding season and pent-up demand coinciding with the timely easing of Covid-19 restrictions.

Sachin Jain, managing director, De Beers India, said: ‘We expect to see significant rise and rebound in diamond consumption and it has been a big comeback for the industry that has got to do with what diamonds and jewellery mean for the Indian consumer.’


NT Bureau