Myntra forays into social commerce

Chennai: Myntra has announced its foray into social commerce at scale, to cater to the rapidly evolving content consumption patterns and shopping preferences of consumers.

As part of this launch Myntra also unveiled M-Live. With the launch of its social commerce charter, Myntra said it is looking to transform the way consumers shop by bridging the gap between inspiration and commerce while bringing both under one single platform.

Under this charter, Myntra said it will target fashion and social media savvy young men and women who are looking to have access to the best- in-class fashion advisory and in-demand trends.

 

NT Bureau