App by fashion designer Purvi Doshi helps you trace a clothes’ origin story

Renowned fashion designer Purvi Doshi known for her sustainable clothing label, ‘Purvi Doshi’ recently launched the ‘Traceability’ app, hoping to bring in transparency among consumers. This unique app offers a user the source map, land where the cotton grew and textile has been woven, names, pictures and beautiful stories of weaver, dyers, spinners, tailors. Continue Reading