Annachis Vs Amazon: Retailers take on e-tailers

A S Babu, who runs a small business, “I can certainly say our price is less when compared to what is offered online and we give the same quality. But we don’t have the financial muscle to do carpet bombing like the e-tailing giants with front-page advertisements in newspapers and television commercials. So we are taking the simple and cost-free route– social media.” Continue Reading