App by fashion designer Purvi Doshi helps you trace a clothes’ origin story

Renowned fashion designer Purvi Doshi known for her sustainable clothing label, ‘Purvi Doshi’ recently launched the ‘Traceability’ app, hoping to bring in transparency among consumers. This unique app offers a user the source map, land where the cotton grew and textile has been woven, names, pictures and beautiful stories of weaver, dyers, spinners, tailors. Continue Reading

16-year-old Preity Doshi’s brand promotes sustainable fashion

Preity’s brand ‘The Unwanted’, a small-scale, zero-waste, biodegradable product brand, generates employment among the underprivileged from various slums. In an email interview with News Today, the teenager speaks about her work and why sustainability matters more than ever. Continue Reading

Designer Purvi Doshi talks about her journey & importance of sustainable fashion

Known for her label, ‘Purvi Doshi’, the 45-year-old has become an advocate to promote ‘sustainable fashion’ through her brand, offering opportunities to local tailors from remote villages. In a chat with NewsToday, Purvi talks about her journey, her creative process and her latest spring-summer 2019 collection. Continue Reading