Reasons behind the Internet’s obsession with ASMR videos

ASMR or Autonomous Sensory Meridian Response is ‘an experience characterised by a tingling sensation on the skin that typically begins on the scalp and moves down the back of the neck and upper spine’. To explain in more simpler words (with example), you get this feeling when someone scratches on a chalk board. You shudder, cringe-inward and feel like running away. Continue Reading

Scale Smart is an easy to read digital marketing guide

‘Scale Smart: How To Get 1000 Your First Customers In India’ by Anirudh Narayan, published by NotionPress is perhaps the best easy to read digital marketing guide. To say in a nutshell, it is a textbook marketing course that covers every major social media platform like FaceBook, Twitter, Instagram, and more. It offers step-by-step solutions to achieve growth in this arena. Continue Reading

Two podcast series offer top notch audio entertainment

There are so many shows to listen. Most of the popular shows are available for free here. Apple Podcast and Google Podcast is the best choice of Apple and Android phone users. Here are two podcasts to consider. Continue Reading

Book Review: Adventures of an Indian Techie by Nipun Varma

Ever wondered what it feels like to be an Indian techie? Curious to know about the obstacles they face? Then, Nipun Varma’s, ‘Adventures of an Indian Techie’ – published by NotionPress is perhaps the go to book to know how it feels to live a life as a techie working for an ‘IT firm’. Continue Reading

Asia Kitchen’s clay pot fest is all you need to enjoy Chinese cuisine

Asia Kitchen by Mainland China in an attempt to revive the lost art of cooking, has launched the ‘Clay pot festival’ imbibing 5000 years of Chinese and Pan Asian flavours straight off the hot pot. Continue Reading

Book review: The Shooting Star by Shivya Nath

I first came to know about Shivya Nath through a very good friend of mine at work and the rest, I would say, is history. In this age of Instagram-driven source for visual pleasure, I can easily say Shivya is one of India’s well-known travel writers. Continue Reading

Effective blogging and social media presence matters for any career

While recruiting a new candidate, companies often check for academic performance, seminars and workshops s/he took part in and other ‘usual ingredients’ that make up a perfect resume. However in this digital age, there are other ways for a person to secure a job and increase his/her chances for better opportunities by harnessing the power of social media and blogging. Continue Reading

Designer Purvi Doshi talks about her journey & importance of sustainable fashion

Known for her label, ‘Purvi Doshi’, the 45-year-old has become an advocate to promote ‘sustainable fashion’ through her brand, offering opportunities to local tailors from remote villages. In a chat with NewsToday, Purvi talks about her journey, her creative process and her latest spring-summer 2019 collection. Continue Reading

Former CFO of Tata Global Beverages pens book on business management

Anil P Goel has over three-and-a-half decades of experience across Tata Group companies including that of the Chief Financial Officer of Tata Global Beverages. He has also served on the board of Indian Hotels and was also a Non-Executive Director on the boards of Taj GVK Hotels & Resorts Ltd, Tata Coffee Ltd, among others. He is known for his expertise in business restructuring and change management solutions. Continue Reading