Jan Aushadhi scheme to disrupt 20% of pharma market sales: Report

The Jan Aushadhi scheme, under which the government provides medicines at affordable rates may disrupt around 20 per cent of Indian pharmaceutical market sales, says a report. Continue Reading

Price point trumps loyalty in e-commerce: IAMAI study

The report finds that at an overall level, the age group between 18-24 years is ‘accommodating’ in their approach towards e-commerce with their focus being more on brands of the products and less concerned about price comparison, delay in refunds etc. Continue Reading