Mumbai, Aug 12: Apple’s supplies in India grew by 21.5 per cent annually to 5.9 million units in the first half of 2025 with iPhone 16 being the highest-shipped model across the country during the period, market research firm IDC said on Monday.According to International Data Corporation’s (IDC) worldwide quarterly mobile phone tracker, India’s smartphone market shipped 70 million smartphones in the first half of 2025, with a 0.9 per cent growth YoY (year-over-year) and the second quarter of the year registered a growth of 7.3 per cent YoY, shipping 37 million smartphones.
The overall smartphone shipment growth was mitigated by a dip in supplies of Chinese companies — OnePlus, Poco, Xiaomi and Realme, according to the report.
“Apple maintained its strong performance, with shipments growing 21.5 per cent YoY to 5.9 million units in the first half of 2025. The iPhone 16 was the highest-shipped model across India in the first half of 2025, making up 4 per cent of overall India shipments during that period.
During the second quarter Apple’s iPhone supplies in India grew 19.7 per cent YoY in June 2025 quarter, thereby the company clocking 7.5 market share in the country’s smartphone market.
The second quarter recorded 37 million smartphone unit shipments implying Apple supplied 2.7 million units in the India market.
The overall smartphone market during the June quarter was led by Vivo which captured 19 per cent share with 23.5 per cent YoY shipment growth.
Samsung followed Vivo with a 14.5 per cent market share, registering a growth of 21 per cent YoY in smartphone shipments.
“Vivo continues its impressive run, leading the India smartphone market for the sixth consecutive quarter, with a balanced portfolio across price segments and channels. Samsung, a steady second, registered strong growth of 21 per cent led by new model launches across Galaxy A/M/F series, introducing AI-enabled features to mid rangers,” the report said.
Oppo shipment grew 25.4 per cent YoY with the brand clocking a 13.4 per cent market share, while Motorola clocked an 8 per cent share rising by 39.4 per cent annually, and iQoo grabbed a 4.3 per cent market share, which was 68.4 per cent higher year-on-year.
OnePlus market share plunged to 2.5 per cent during the reported quarter from 4.4 per cent a year ago with the company’s shipment plunging by 39.4 per cent, according to the IDC report.
The market share of Realme slid to 9.7 per cent with the company’s smartphone shipment declining by 17.8 YoY in the June 2025 quarter. Xiaomi market share declined to 9.6 per cent with a 23.5 per cent dip in volumes and Poco slipped to 3.8 per cent in terms of market share recording a 28.8 per cent fall in supplies.
