Chennai: Xiaomi recently announced that it is celebrating World Quality Month in India. Inline with World Quality Month, Xiaomi focuses on the importance of quality across all product development stages and user experience.
The company also announced that it has emerged as the leader with the largest exclusive brand retail network in India, as per a recent study conducted by Channelplay, a leading retail and channel solution provider.
Addressing media persons in Chennai on 19 November, Xiaomi India chief operating officer Muralikrishnan B, said, “Over the last two years, Xiaomi has started focussing on engaging in offline businesses. The company aims to create an uphill in the number of retail stores in the country and strategies to sell non-smartphone products through these stores. Our business in India is not just about smartphones.”
Initially, Xiaomi launched the ecosystem category that includes power banks, fitness wearables, earphones and bluetooth speakers. The recently launched MI Band 4 turned out to be a clear market leader, the company said. Redmi Note 8 was launched in India alongside the Redmi Note 8 Pro and MIUI 11 Global Stable ROM last month. “MI LED televisions launched in India was a runaway success,” said Muralikrishnan.
Asked about the impact of economic slowdown, he stated that it didn’t affect the sales of their products. “For the Deepavali season sales, Xiaomi sold over 12 million devices in the country,” he said. According to a press release, Xiaomi concluded its festive sales where it sold over 12 million Xiaomi devices from 28 September till 29 October. This translates to a 40 per cent y-o-y growth over last year’s festive sales for Xiaomi.
The company added, it is supporting the ‘Make in India’ campaign by manufacturing at Sri City in Andhra Pradesh and Sriperumbudur in Tamilnadu. “At present Xiaomi manufactures smartphones, smart LED TVs, power banks as well as charging and USB cables locally,” said Muralikrishnan. ‘Xiaomi is pursuing to sell smartphone components in India that are made locally along with its partners.