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Home » How businesses are reinventing themselves during lockdown period

How businesses are reinventing themselves during lockdown period

NT BureauBy NT BureauApril 14, 2020No Comments
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People standing in queue by maintaining social distancing at HDFC’s mobile ATM.

Chennai: Coronavirus has not just hit lives hard, but livelihood too. On the other hand, it has provided opportunities to businesses to reinvent and come up with new ideas to reach out to their target audience.

Education sector has witnessed a huge shift due to the long holidays and video classes have become the new trend. Schools and colleges in Chennai have implemented e-learning methods. Coaching centres too are no exception.

Career Point, a medical and IIT entrance examinations coaching Institute, has announced online classes for NEET and JEE aspirants from 15 April onwards to cope with the disruption caused by the Covid-19 pandemic in the country.

“There is high probability that the current lockdown may get extended. All the students can connect in real time through our online platform for the classes. The classes will be interactive as well,” said Pramod Maheshwari, managing director & CEO, Career Point.

With people working from home, there is an immense threat to their devices including laptops. Dima Business Solutions, a startup IT company, has developed a security solution that works across devices, which is named ‘Dima Warrior’. “Dima Warrior fights and puts up a strong defense against a host of threats that include Ransomware, Malware, Phishing, Crypto mining, Command and Control, Domain Generation Algorithm, DNS Spoofing and DNS Rebinding,” says the company’s managing director Devaraj Palaniswamy.

“We have developed this Internet Security product which goes in line with our government policy ‘Be Indian, Buy Indian,” he adds.

HDFC Bank has deployed Mobile Automated Teller Machine to assist customers during the lockdown in Coimbatore. Mobile ATMs will eliminate the need to move out of their locality to withdraw cash. The locations for deployment are being identified in consultation with all local municipal authorities.

“During this difficult time, we want to do our part to help everyone #Stay Home and #Stay Safe. Our mobile ATM facilities will help our customers and the general public get access to easy cash withdrawal and other facilities as we stand together to curb the spread of Covid-19,” said S Sampathkumar, group head – liability products, Third Party Products and Non-Resident Business at HDFC Bank.

India’s youngest and fastest growing tractor brand, Sonalika Tractors, has set up 29 isolation rooms at St.Stephen’s Hospital, New Delhi.

Speaking about the initiative, Raman Mittal, executive director, Sonalika Group, said, “people-centric is part of who we are. In the midst of an ongoing fight against a global pandemic, we stand strong in supporting our healthcare professionals and our communities to build a healthier today and tomorrow.”

Says Govinda Biswas, a Chennai-based expert, “In the midst of the Covid-19 pandemic, it’s time to ask ourselves whether this period should be all about negativity that is, or if it is making us learn many life lessons, many of which we have forgotten over time. This situation is providing us with ample time and opportunity to spend time with ourselves, to take a pause and ask ourselves, ‘What best can I do in this period?’ As someone wise once said, ‘Till we live, we learn’, the best way we can utilise this time is by enhancing our knowledge and skills.”

 

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