Chennai: In the wake of unprecedented Covid-19 situation and extended lockdown period in the country, Tata Tea has been working towards spreading awareness and facilitating change for the cause of supporting the elders, who are the most vulnerable during these times, through its social initiative, Iss baar #BadonKeLiye #JaagoRe.
Taking this initiative forward, Tata Tea has partnered with Help Age India, a leading charity in India working for the elderly, to continue to make a meaningful and genuine change in the lives of elders. With this association, the duo will work towards providing on-ground help to elderly in different states of India during this crisis, said a press release.
In its initial phase, Iss Baar #BadonKeLiye #JaagoRe, spread awareness about the cause and inspired the youngsters to be sensitive towards senior citizens in these troubled times by urging them to take a pledge to support them.