Chennai: During the pandemic, people witnessed nature healing itself and experienced fresher air and clearer skies. This experience of a more pristine environment reinforced the significance of a cleaner and greener world, something that the Millennials and the Gen Z were largely bereft of.
The new world-view has made it even more desirable for individuals and enterprises /organisations to collectively work towards building a sustainable future by combating climate change through the adoption of a low carbon growth path.
In the backdrop of consumers’ evolving preferences and its resolve to create a positive environmental footprint, Fabelle has decided to present them with guilt-free indulgences in the form of an earth positive chocolate.
Fabelle La Terre is inspired by the nature and re-imagines the planet Earth in a praline formatmade with only two ingredients, Indian cocoa from Idukki mountains in Kerala and honey from Karnataka. The chocolate has been hand crafted with 100 per cent Indian/single origin chocolate filled with 33 per cent honey.
Focus has been provided on minimalistic usage of ingredients, significantly reducing the overall number of miles in terms of transportation distance, minimised/eliminating chocolate processing/manufacturing techniques, usage of packaging material sourced from the company’s large afforestation program that creates a green cover and enables carbon sequestration.