The Centre issued an advisory on advertisements on online gaming, fantasy sports, etc and directed broadcasters to ensure that ads on online gaming and fantasy sports do not promote activity prohibited by statute or law.
Advertising Standards Council of India (ASCI) has issued an appropriate guideline for the benefit of the advertisers and broadcasters to ensure that the advertisements are transparent and protect consumers.
The guidelines will come into effect from 15 December. All broadcasters are advised that the guidelines issued by ASCI are complied with and advertisements broadcast on television adhere to the guidelines of the ASCI. It may also be ensured that advertisements do not promote any activity which is prohibited by statute or law, said the Union government.
The official statement read, “It had come to the notice of the Ministry of Information & Broadcasting that a large number of advertisements on Online Gaming, Fantasy Sports, etc have been appearing on television. Concerns were expressed that such advertisements appear to be misleading, do not correctly convey to the consumers the financial and other risks associated thereof, are not in strict conformity with the Advertising Code laid down under Cable Television Networks (Regulation) Act, 1995 and the Consumer Protection Act, 2019” Welcome move.