Alia Bhatt has been named as the first-ever brand ambassador of Duroflex. The over 50-year-old sleep solutions brand is all set to launch its next big campaign with her.
Says Alia, ‘Being an actor, early call times and power packed schedules are a way of life. I have learnt that sleep is my superpower that boosts my productivity and is critical to my success.
I make sure I never compromise on my sleep. I am thrilled to be associated with a brand like Duroflex to create awareness about the importance of sleep and help India make informed choices while investing in sleep essentials like mattresses.’