Chennai: Sebamed has launched a baby care campaign and urges mothers and to be moms to use products with pH 5.5 benefits right from first bath.
The campaign ‘Pratham Snan Se’ nurtures the seed of curiosity in the hearts and minds of moms using situational humour to drive home the point that the new age moms will reaffirm and choose nothing but the best products for their babies, a press release said.
“Newborn baby’s skin is 20 per cent thinner than an adult’s skin and has a pH value of 7 and hence the skin barrier is not yet developed. Baby’s skin is very sensitive and hence it is very critical that the right baby care products are used from the first bath. Using baby care products having a pH of 5.5 is ideal as it supports the development of the skin barrier and helps to keep skin hydrated and protected from environmental stressors. So, it is important for new moms to use baby care products which are slightly acidic with pH 5.5 and free from harsh chemicals,” says pediatrician & neonatologist Dr Ninad Hebbalkar.