Gillette launches new campaign

Chennai: Gillette recently launched its campaign #ShavingStereotypes and asked the question, “Why don’t men show their tears?”. A statement from the company said that the brand challenges the enduring stereotype on why men are taught to not show their vulnerability, not to show their emotions, not to cry because it makes them weak.

Through a story of SM (Retd), Lt Col Manoj Kumar Sinha, Gillette with its second edition of #ShavingStereotypes, says that it is okay for men to cry. Men expressing their vulnerability through tears is being #ManEnough. As a leading male brand, Gillette aims to pave the way for men to re-think their notions of masculinity and strength, the statement said.

Commenting on the campaign, chief creative officer, Grey Group Sandipan Bhattacharyya said, “Gillette as a leading male brand and advocate for men, believes in igniting conversations that raise and inspire future generation of men. With #ManEnough, we want men breaking free of notions that crying makes them weaker and that it takes courage to show your vulnerability.”

NT Bureau