Browsing: Gen X leads the charge

About 65 per cent of transactions by consumers in small-town India are now digital, while in larger cities this ratio was around 75 per cent, a new report showed on Tuesday.According to the report by Kearney India and Amazon (NASDAQ:AMZN) Pay India, the digital payment revolution is being spearheaded by India’s millennials (aged 25-43 years) and Gen X (aged 44-59 years). Boomers (60 years and above) have higher card and wallet usage than the younger cohorts.