Chennai: A latest television commercial has not just grabbed eyeballs, but also triggered a debate in social media.
The story reveals the journey of an elderly woman whose heightened loneliness during the lockdown propels her to take charge of her life with a decisionĀ to find companionship.
The narrative describes her experience of overcoming inhibitions and fear of social judgment, leading us to witness a pivotal moment in her life after the lockdown where she embraces a new beginning with optimism and confidently introduces her new partner to her family and loved ones.
Arvind Chintamani, vice-president, marketing, Colgate-Palmolive (India) Limited, said, “while the pandemic has been a time of uncertainty and difficulty, it has also given people a chance to reflect and reassess their individual life journeys. One such opportunity for revaluation is the challenge of loneliness faced by elderly single people who often remain single burdened by the fear of social judgement in starting afresh and finding companionship. Our story, narrated wonderfully by Deepti Naval, encourages people to be positive and look beyond the worry of what society might say and celebrate their lives fully.”