Bollywood actor Hrithik Roshan has been announced as brand ambassador of Arrow, the American menswear brand. Arrow has kicked off its campaign ‘On Top of the World’ featuring the actor.
Hrithik, said, ‘I consider style to be an extension of one’s personality. Suiting up with Arrow, adds a touch of the brand ethos to my appearance. Its seasoned adaptability to fashion trends since 1851 and decades of consumer trust, have me proud to endorse it.’
Shailesh Chaturvedi, managing director and CEO, PVH brands at Arvind (Tommy Hilfiger, Calvin Klein and Arrow), said, ‘Hrithik has a vital social media reach of nearly eight crore cool people that will spur demand and excite our consumers to visit our remodelled stores, which reflect the glamorous New York spirit with a distinct art deco look.’