Chennai: The Global Nutrition Report 2020 notes that 51.4 per cent of women aged 15 to 49 years are affected by anaemia in India.
Additionally, India’s Diet Paradox Survey by NuShakti states that more than half of the respondents in Chennai admit they would skip their meals because of work. This highlights the need for better nutrition in Tamilnadu.
According to Amit Bose, business director, Project Mandi (Making a Nutritional Difference in India), “we all know that micronutrients – vitamins and minerals – form an essential part of a balanced diet and, thereby, help in building immunity. We will continue to focus on educating people about the concept of food fortification and its special significance in the current times.”
Since immunity cannot be built in a day, NuShakti said it has chosen to fortify staples like rice and atta because these foods are generally consumed two-times a day across India.
It said this is a systematic way to give your family immunity-building nutrients for the long term and may help build resistance to infections.