Allen Solly targets tier 3 & 4 cities

Chennai: Allen Solly from Aditya Birla Fashion and Retail Ltd., plans to expand its network and offer an ‘upmarket shopping experience’ to the consumers in various tier three and four cities.

It has announced the launch of its maiden brand outlet in Thirupattur. This first shopping destination from Allen Solly in Thirupattur will offer an exclusive range of collection extending a wardrobe solution to the modern, fun loving, multi-dimensional fashion explorers.

Anil S Kumar, COO, Allen Solly said, “we are delighted to unveil our first exclusive store in Thirupattur, expanding our retail footprint in the State.”