Chennai: Tamilnadu Chief Minister M K Stalin has said government employees should be encouraged to wear handloom dresses weekly twice to promote handloom products.
Stalin held a review meeting with Minister for Rural Industries T M Anbarasan and Minister for Handlooms and Textiles R Gandhi.
He also asked the officials to take steps to take the products of Co-Optex to the younger generation and come up with new designs for all age groups.
Stalin asked the authorities to adopt aggressive marketing strategies and put up exhibitions on the premises of colleges, trade centres and commercial establishments and put up stalls in supermarkets and shopping malls.
The Chief Minister asked officials to develop an app to promote the products on social media platforms.