CK Birla Group co unveils new product

Chennai: Charminar, a roofing solution brand from the house of HIL Ltd. a flagship company of CK Birla Group, has launched an integrated marketing campaign to announce its new range of coloured roofing sheets.

According to the company, conceptualised by Scarecrow M&C Saatchi, ‘Tarakki Ke Pakke Rang’ is an extension of the brand’s existing positioning.

‘The earlier campaign positioned roofs as the shelter one takes on the road to success. With the addition of colours, there’s more to these roofing sheets than just aesthetics.’