Maruti targets sales via Nexa outlets to overtake volumes of others

Maruti Suzuki India is targeting for its premium vehicles sold through the Nexa retail outlets to be more than the respective overall sales of Hyundai and Tata Motors by next year, according to Senior Executive Officer, Marketing and Sales, Shashank Srivastava. The Nexa retail chain, started in 2015 to sell Maruti Suzuki’s premium vehicles, has crossed the cumulative sales milestone of 20 lakh units. It currently sells models such as Baleno, Ignis, Ciaz, XL6 and Grand Vitara. Upcoming SUVs Fronx and Jimny will also be sold through the chain. The company, which has decided to increase prices of its vehicles from April, feels that response of consumers to the increase in vehicle prices by auto manufacturers to meet regulatory requirements needs to be watched out for, although it expects passenger vehicle sales to grow between 5 per cent and 7.5 per cent in FY24. ”We have completed the two million mark for the Nexa. The first million came in four years, the next million has come in three years, despite the fact that we have had in the last three years, a little bit of a disturbance in the business environment because of the COVID-19,” Srivastava told reporters in a virtual interaction. He further said, ”We are hopeful that next year, Nexa which is currently number four in the industry, we hope to make it the second largest brand in the auto industry next year.” Maruti Suzuki sells its mass market models through the Arena chain while Nexa retails its premium models. Nexa chain accounts for about 23 per cent of the company’s overall sales this year and has grown around 47 per cent. On a standalone basis Nexa has a market share in excess of 10 per cent overall in the domestic passenger vehicles industry, Srivastava added. ”We expect (Nexa) to close this (fiscal) year at around 3.7 lakh units against 2.55 lakh units that we did last year…We hope to sell larger numbers next year with the Fronx, the Jimny (coming in) and the full year effect