Chennai: To drive home the message of being safe and sane on roads, Ford dealerships across India will support special on-ground engagement zones for children till 25 November.
Ford India, managing director Anurag Mehrotra said, “From providing the best of safety technology in Ford cars to encouraging drivers to be courteous to others while driving and follow rules, we believe in making every effort possible to ensure that every family travels safely.”
A press release said the specially created engagement zone look to educate children about road safety signs and behaviour using fun and games.
“The star attraction of the engagement zone will be a Road Safety board game, depicting a road with traffic signals. Children will be able to play the game with their parents while their favourite Ford gets serviced at the dealership,” the release added.
The release further said Children visiting the dealerships will also be given the tour of the service area, wearing safety gear especially made for them, and play the technician.
“In return of their participation, children will be given a gift hamper of safety kits including a safety champion badge, and a board game on road safety. Other engagement(s) at Ford dealerships will include painting, quiz and Word-finder exercise, also on the theme of road safety,” the release added.