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TikTok, Bhumi launches #CleanIndia campaign

NT BureauBy No Comments
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PARIS, FRANCE - MARCH 05: In this photo illustration, the social media application logo, Tik Tok is displayed on the screen of an iPhone on March 05, 2019 in Paris, France. The social network broke the rules for the protection of children's online privacy (COPPA) and was fined $ 5.7 million. The fact TikTok criticized is quite serious in the United States, the platform, which currently has more than 500 million users worldwide, collected data that should not have asked minors. TikTok, also known as Douyin in China, is a media app for creating and sharing short videos. Owned by ByteDance, Tik Tok is a leading video platform in Asia, United States, and other parts of the world. In 2018, the application gained popularity and became the most downloaded app in the U.S. in October 2018. (Photo by Chesnot/Getty Images)

Chennai: TikTok has collaborated with NGO Bhumi, to launch the #CleanIndia Campaign which aims to mobilise TikTok community to contribute to the Swachh Bharat Mission.

As part of the partnership, TikTok has launched a campaign #CleanIndia on the platform to encourage users to participate in this challenge by cleaning their neighbourhood and showcasing their work on TikTok by posting before and after videos.

Bhumi will conduct and host cleanliness drives across multiple cities pan India to encourage TikTok users and citizens to volunteer in this mission. The entire campaign will culminate into 100+ events spread across 30+ cities, the event which started 2 August will continue till 2 October to commemorate Mahatma Gandhi’s 150th birth anniversary and help achieve the Swachh Bharat Mission of a cleaner India.

TikTok India, public policy, director, Nitin Saluja said, “TikTok is committed to fostering constructive change in India through its platform and we are delighted to collaborate with Bhumi for this significant campaign. Cleanliness is extremely important as it has significant health and economic benefits and with this campaign we are excited to contribute to the overall Swachh Bharat Mission by leveraging TikTok’s strong user community that hails from the deepest pockets of India and influence change for social good.”

Bhumi, co-founder K K Prahalathan said, “We are delighted to partner with TikTok to take our mission forward and realize the Clean India
vision. With the collaboration, our aim is to encourage TikTok community to volunteer and encourage others towards cleanliness of our surrounding areas. We also encourage the TikTok users to become part of our Clean Squad and supplement the Swachh Bharat Mission and improving universal access to safe, inclusive and accessible, green and public spaces,”

This collaboration with Bhumi and the #CleanIndia campaign have been launched as part of TikTok For Good, a long-term, integrated engagement initiative. It recognises TikTok’s commitment and contribution to India’s creative economy and as a content platform for social good.

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