TikTok, leading short video platform, has partnered with key educational technology companies – Vedantu, Vidya Guru, Hello English, CETKing and Testbook – in an effort to encourage subject focused content creation and learning as part of its ongoing knowledge based campaign #EduTok. The aim of the partnership is to give over 200 million TikTok users an opportunity to learn and grow as individuals by partnering with industry leaders to create educational content in various formats and languages.
As part of the partnership, the EdTech companies have joined the platform and are creating content videos on various subjects that can enable personalized learning for TikTok users. Apart from subjects such as Social Sciences, English, Mathematics, Hindi, Biology, Chemistry, the online learning platforms are also creating videos that will share information about Current Affairs, Vocabulary and post-graduate programs such as MBA, under #EduTok.
Director of sales and partnerships of TikTok India, Sachin Sharma said, “Digital evolution and the boom in smartphone adoption is redefining the learning patterns of the digital community at large. With these partnerships, we are building an education ecosystem that gives learners the opportunities to thrive in their respective careers and subjects and help solve their challenges with ease, while using a platform that they love.”