Chennai: With extended lockdowns and social distancing, when conventional advertising seems difficult, Himalaya and 82.5 Communications together have created a film that introduces the company’s latest product to the world. And, it does so, using #ThePurestGreeting – the ancient Indian tradition of Namaste as a form of greeting.
According to a press release, the film is an ode to Namaste, the traditional Indian greeting, which has both spiritual and scientific dimensions to it.
“A soulful narrative runs through this unique film that has been shot, directed, and edited remotely, spanning across several countries. Over 15 Indian and international DoPs collaborated on this film,” it added.
The Himalaya Drug Company has brought forth the importance of practicing hand hygiene and sanitation with Himalaya Pure Hands, its latest offering in the germ-protection space.