Chennai: Staying true to the resilience and purpose that diamonds reflect in their sparkle through all odds, including the ongoing pandemic, Forevermark – the diamond brand from De Beers Group – honoured its commitment to its partners by proceeding with its annual Forevermark Forum.
For the first time since its inception, the brand hosted the Forum virtually, harnessing the theme ‘Meaningful Tomorrows’ for its authorised partners, jewellers, diamantaires and manufacturers from across the globe.
The ninth edition of the Forum, which was held from 18 to 20 August, provided a platform for Forevermark to equip its partners with the newest retail innovations, latest technologies and consumer insights to help them optimise their business and stay ahead of the consumer curve.
As 2020 marks the beginning of a new decade, the theme ‘Meaningful Tomorrows’ is aimed at helping the brand and its partners imbibe learnings and lay down new practices.
“It has been and remains an extraordinary time, but change can also bring opportunities. Forevermark is a brand with a strong social purpose, with a focus on intrinsic and lasting value,” stated Stephen Lussier, Forevermark chairman and executive vice-president, consumer and brands, De Beers Group.