Chennai: Cover It Up, a pop-culture merchandise start-up, has acquired seed round of funding of Rs 3.5 crore.
The funding round comes in pursuit of scaling of business from all angles. Founded in 2014, Cover It Up has now acquired its first round of funding by Angel Investors namely, Sanjay Wadhwa, Manish Mardia, Madan Lal Gundecha, Vimal Jain and Nishank Sakaria.
Ronak Sarda founded Cover It Up with an intention to tap the bubbling market of smartphone cases with its approach of customisation to make the products stand out, said the start-up.