Chennai: Diageo India has launched the Scotch hipster, a ‘new to world’ format across all major places in Puducherry.
A press release said, this pocket friendly pack will reframe Scotch as contemporary and stylish and place it in the heart of ‘future of socialisation’.
Hipster is premium format made portable for sharing at accessible prices to fit right into new and evolved consumers’ lifestyles.
“The Hipster makes Scotch more relevant for Indian consumers and their spontaneous, casual social occasions, with its sleek design,” it added.
Scotch Hipster is also available across 14 States in India – Karnataka, New Delhi, Haryana, Punjab, Chandigarh, UP, Madhya Pradesh, DDG, Goa, AP, Telangana, Pondicherry, Meghalaya and Tripura.