Chennai: The Federation of Automobile Dealers Associations (FADA) has said that it is initiating an annual Dealer Satisfaction Study (DSS) in association with PremonAsia, a consumer-insight led consulting and advisory firm based in Singapore.
According to FADA, the survey will cover every segment in the automobile industry and promises to go beyond big cities and towns to study OEM-dealer partnership at the grassroot level.
“With a sizable sample, FADA – DSS will provide adequate representation from every quarter and cutting across all categories of vehicles. The study will also have a good demographic mix coupled with urban and rural balance,” said Vinkesh Gulati, president at FADA.
“I am confident that the survey will act as our report card to manufacturers and will enable to highlight best practices as well as close the gaps wherever possible.”