Chennai: Viacom18’s flagship youth brand MTV has announced a partnership with LaLiga to
bring the Spanish Football League exclusively to the India for the next three years.
Enabled and supported by Rise Worldwide, LaLiga will air exclusively on MTV in India, along
with select national and regional network channels and live streamed on Voot and Jio platforms.
‘Consumption and following of football in India have consistently increased over the past decade, especially amongst the youth. Currently in its 91st season, the iconic league is one of the most followed football leagues across the world and is home to Europe’s finest talent and football clubs,’ a statement said.