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The film was tentatively called “D44”.
Thiruchitrambalam is directed by Mithran Jawahar and produced by Sun Pictures.
Sun Pictures shared the title announcement video on its official Twitter handle. #D44 is #Thiruchitrambalam, read the caption of the clip.
Earlier in the day, the production banner had posted pictures from the pooja ceremony.
@dhanushkraja’s #D44 shooting commences today, the tweet read.
The film also stars Raashii Khanna, Nithya Menen, Prakash Raj and director-turned-actor Bharathiraja.
Jawahar has previously helmed Tamil drama Mathil (2021) and the 2010 romantic-comedy Uthamaputhiran.
Dhanush, who recently starred in Karthik Subbaraj’s Jagame Thandhiram, will also be seen in Anand L Rai’s Hindi romantic-drama Atrangi Re and the Hollywood thriller The Gray Man, helmed by Anthony and Joe Russo.