Chennai: India Cements has announced the ‘next step of evolution’ in the industry with the launch of Conkrete Super King (CSK) and Halo Super King (HSK).
‘CSK is a game changing cement that resonates with the features that are highly inspired by Chennai Super Kingsā captain and India Cements VP (Marketing) Mahendra Singh Dhoniās strength, speed and on field demeanour,’ it said.
‘HSK cement is exclusively designed for pre-cast hollow blocks. It enables quick setting, enhanced structural strength and stability, catering to all needs from AAC to hollow blocks,’ the company stated.
Talking to reporters at the launch event, India Cements vice-chairman and MD N Srinivasan said CSK is a novel product, packed with the āPower of 7ā. He said it is a one stop solution to all concrete needs from foundation to roof. ‘The Power of 7 comprises of high durable strength, quick setting time, easy workability,\ corrosion resistance, everlasting smooth finish, no seepage, and all-weather proof nature, thus making this unique product āthe best in classā offering from India Cements.’
‘Cement is one product whose strength shouldnāt just last a day but a lifetime. Many people build their dream homes with hopes and finances of a whole life. To aid the owners/brands across nation, facing defects in construction such as cracks in structures, seepage and leakage, CSK is created to deal with these issues and ensure long term stability and strength’, he said.
‘All our products are premium and have stood the tests of time because of their reliability, durability and consistent quality, bag by bag. Consumers recognise our brands for their robust and sturdy nature’, he said.
Highlighting the legacy of last seven decades of India Cements, Srinivasan said ‘the competition can commit that their cement will last 70 years. But I can proudly say that our products have proven their quality and are still standing tall and strong. Every testimonial building that is built by us is a standing testament to the quality of our cement’.
Speaking on the occasion, Dhoni said, ‘Conkrete Super King embodies the strength and commitment of being the best and playing best innings in the long run of a lifetime. From foundations to roofs, CSK means strong buildings and homes. It is packed with the power of seven to stand the test of time.’