James Cameron’s Avatar: Fire and Ash is set to release in India on December 19 in six languages: English, Hindi, Tamil, Telugu, Malayalam, and Kannada. Advance IMAX bookings are now open nationwide, with PVR and INOX leading ticket sales. Supporting the rollout, cinemas including PVR INOX have introduced on-ground Avatar-themed branding along with digital integrations across apps, websites and marketing channels.
Special Avatar-themed branding and digital integrations have been introduced at theatres to enhance the fan experience. The third chapter of the saga introduces Varang, the matriarch of the Fire Clan, expanding the world of Pandora.